Crazy Egg: Site analytics with added heat (and eggy crazyness)

The great advantage of online marketing is the amount of info you can gather about your target audience — and then use to improve the effectiveness of your site.

Google Analytics is a brilliant free tool for this. And another is Crazy Egg. Crazy Egg’s big selling point — apart from being called Crazy Egg obviously — is its “heatmaps” feature that allows you to see which links your visitors click on your Web pages, and which ones they pass over.

You need to pay to take advantage of all their features for your whole site, and you don’t learn anything you can’t learn through other analytics programs, but it looks cool…