Writing for the Web involves learning how people search online

Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site. That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information. Finding the right keywords — and how Read More