I’m over in Scotland right now — Edinburgh to be exact (back to Vancouver on the 27th) — and it’s clear that Internet usage in the UK is on the up, mainly down to the spread of broadband over the last year or so. There are various stats that have been released showing huge Internet usage growth in the UK, but even just from driving around the city I can see the signs — literally. Compared to my last visit a year ago there are far more URLs on the storefronts of small retailers. No matter where in the world your “bricks and mortar” business is, having even a small Web presence with a memorable URL allows passing traffic to take a note of it and check it out later.
Ok, the Web’s a convenient and limitless resource and, used effectively, a great communications and business tool. And we’re all wired up to the eyeballs these days. But rearrange the letters in “wired” and you get “weird,” which nicely sums up a lot of the rest of the Internet. And there’s no better, or funnier, representation of this than “Real Life Versus the Internet”