I made the point a few posts ago (”The new age for all its electronic wizardy is still writing based“) that, despite the importance of the words on your site, many people think they can stick some copy and content in at the last minute. And this is backed up by the experience of Flyte web development company — “Content Creation is Painful” — who describe their experience with customers who decide to write their own copy as follows:

Before the job starts:

“I’m just going to take the content from the current site.”

“This stuff is going to write itself.”

“I expect to knock it out over the weekend. After all, this is my business.”

After the job ends:

“That took twice as long as I thought it would.”

“That reminded me of sitting in the dentist’s chair during the Novocaine shortage of ‘94.”

“You Web monkey bastards! You told me writing content was easy!”

No matter how much you love your job, no matter how passionate you are about what you do, writing content is going to be much more work than you think.

It’s funny because it’s true.

Ease the pain.

(Shameless plug alert.)

Hire a writer.