Writing for the Web involves learning how people search online

Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site. That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information. Finding the right keywords — and how Read More

“Try our new improved haggis”

Growing up in Scotland, I consumed the “great chieftain o’ the puddin’ race” — otherwise known as haggis — at least once a year on Burns Night and, honestly, it’s great mashed up with potatoes and turnips. Strangely though, not everyone agrees with me, and it can be tough to sell haggis sceptics on the delights of assorted sheeps’ innards boiled in the same animal’s bladder. Anstruther Fish Bar — Scotland’s best fish and chip shop (and Tom Hanks’s favourite no less) — makes a valient effort, however. Last time I was there, I noticed this sign… Ignoring any questionable ingredients, they go straight Read More

The most useful websites on the Internet

The Guardian has published a list of their most useful websites of 2006 — The new 100 most useful sites. It’s interesting to compare this list to their previous one in 2004 — Cream of the crop: 100 most useful websites. They rightly point out (taking the UK-view, as a British newspaper): “In 2004, the internet was a different place: there was, for example, no YouTube, and most Britons online didn’t have broadband. That’s changed dramatically: now, more than 75% of users have broadband, and the arrival of Web 2.0 has brought sites where the interaction is as fast as if it Read More