Not so long ago, if you wanted to have your say on a subject, you wrote a letter to the editor, called a radio phone-in show or stood on a box on a street corner and shouted at passers-by. If you were really determined, you started a pirate radio station or published a fanzine. It’s easier now, as Time Magazine acknowledges with 2007’s Person of the Year award going to… “You.”

Cue every content-generating user out there linking to Time’s website. Finger on the pulse, or cunning traffic-generating strategy, asks ProBlogger.