Not so long ago, if you wanted to have your say on a subject, you wrote a letter to the editor, called a radio phone-in show or stood on a box on a street corner and shouted at passers-by. If you were really determined, you started a pirate radio station or published a fanzine. It’s easier now, as Time Magazine acknowledges with 2007’s Person of the Year award going to… “You.” Cue every content-generating user out there linking to Time’s website. Finger on the pulse, or cunning traffic-generating strategy, asks ProBlogger.
Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site. That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information. Finding the right keywords — and how Read More
Bigmouthmedia report on how Google and Nasa have teamed up — Google and NASA plan a future together. How long before we’re searching on Google for “Last minute flights to Mars leaving from Heathrow” or “Moon accomodation with view of Sea of Tranquility”?
Growing up in Scotland, I consumed the “great chieftain o’ the puddin’ race” — otherwise known as haggis — at least once a year on Burns Night and, honestly, it’s great mashed up with potatoes and turnips. Strangely though, not everyone agrees with me, and it can be tough to sell haggis sceptics on the delights of assorted sheeps’ innards boiled in the same animal’s bladder. Anstruther Fish Bar — Scotland’s best fish and chip shop (and Tom Hanks’s favourite no less) — makes a valient effort, however. Last time I was there, I noticed this sign… Ignoring any questionable ingredients, they go straight Read More
The Guardian has published a list of their most useful websites of 2006 — The new 100 most useful sites. It’s interesting to compare this list to their previous one in 2004 — Cream of the crop: 100 most useful websites. They rightly point out (taking the UK-view, as a British newspaper): “In 2004, the internet was a different place: there was, for example, no YouTube, and most Britons online didn’t have broadband. That’s changed dramatically: now, more than 75% of users have broadband, and the arrival of Web 2.0 has brought sites where the interaction is as fast as if it Read More
The great advantage of online marketing is the amount of info you can gather about your target audience — and then use to improve the effectiveness of your site. Google Analytics is a brilliant free tool for this. And another is Crazy Egg. Crazy Egg’s big selling point — apart from being called Crazy Egg obviously — is its “heatmaps” feature that allows you to see which links your visitors click on your Web pages, and which ones they pass over. You need to pay to take advantage of all their features for your whole site, and you don’t learn anything you can’t Read More
I do always loves Google products, Google chrome tops in the list. Extensions are the applications which can be installed to the browser. These are the small small scripts which are written by Google Chrome developers and other programmers. Chrome Extensions enrich the browsing environment and saves lot of time. Since I started Content writing and blogging I used some of useful great extensions on Google chrome to make my work easy and best. These extensions not only saved my time these also helped me to being update and made my some tasks risk free. 1. Web Rank SEO Web Read More
Search Engines are the best inventions in this virtual world of internet. Each and everyday more than billions of people are using them to find whatever they want. Search Engines are the bridge between site owners(bloggers) and Readers (Viewers). If there were no search engines then users must used to type your site URL and then only they can land to your page. But search Engines made all these tasks easy by Indexing all content from Internet and then helping searchers to find accurate information or service. How Search Engines work ? Whenever a term or word searched in Search Read More
There are a couple of excellent content on the blog just now looking at two issues relevant to any website looking to improve their search engine rankings: Google’s Tips On Duplicate Content Worries looks at how Google views duplicate content. Stop The Freak Out Over Linking looks at the dos and don’ts of using links to give your ranking a boost. Anyone involved in working on their business’s website should keep up to date with search engine developments, and Search Engine Land is another great resource to add to your list.
I’ve been collaborating on a project with another writer, as well as three remote stakeholders — all of whom need to see, comment on, and approve some online copy. We’ve found Google’s online wordprocessing tool — Writely.com — great for this. You open an account, save your documents and invite the other people who need to view them to sign up wth their own login. Everyone’s comments are visible to all invitees for a particular document, and anyone can make amends, leave suggestions, etc. Chalk another one up to Google — it’s really a very handy tool.