Writing for the Web involves learning how people search online

Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site.

That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information.

Finding the right keywords — and how best to use them on your site — is a very involved process I won’t go into here, but it’s very useful to get an insight into how people — Internet users — search for stuff on the Internet.

It’s easy to forget — especially if you’re pretty Internet savvy yourself — that a lot of people out there think Google (or Yahoo for that matter) IS the Internet. And the fact is, people search online in a large number of ways. Many people don’t use the address bar at all and instead type things like eBay.com or even Google into the search box. It’s quicker to do this and click on the top link than type the whole URL into the address bar! I do it myself.

There’s a great post on the Morget Designs blog — How Do People Use Search Engines — that talks about this, including a link to a video to a talk given by Google research scientist (now there’s a job title!) Dan Russell. There’s also some discussion on this over at the excellent new SEO blog, Searchland — Why do People Google Google?.

The fact is, not everyone searches for “[My widget’s name and model number]”. So you have to think creatively when compiling a list of keywords.

A great starting point is to do a little user-study of your own. If you want to sell a particular product, ask friends and family to search for information related to it and look at what words they use, in what order, and so on.

If you already have a site, you should also look at your website stats to see which keywords people use to find you. It gives you a clear insight into the thought process of your target market, and can even generate ideas for new products.

“Try our new improved haggis”

Growing up in Scotland, I consumed the “great chieftain o’ the puddin’ race” — otherwise known as haggis — at least once a year on Burns Night and, honestly, it’s great mashed up with potatoes and turnips. Strangely though, not everyone agrees with me, and it can be tough to sell haggis sceptics on the delights of assorted sheeps’ innards boiled in the same animal’s bladder.

Anstruther Fish Bar — Scotland’s best fish and chip shop (and Tom Hanks’s favourite no less) — makes a valient effort, however. Last time I was there, I noticed this sign…

Ignoring any questionable ingredients, they go straight for the suitably vague “new improved” approach.

Got me thinking how else you can sell haggis…

“Just eat it! (And forget about what’s in it.)” (With apologies to Nike)

“Scotland’s caviar. Now with chips.”

“Not exactly healthy… but not bad for you either.”

“The original boil-in-a-bag meal.”

(It’s been a long day.)

By the way, the best haggis comes from Macsween of Edinburgh.

The most useful websites on the Internet

The Guardian has published a list of their most useful websites of 2006 — The new 100 most useful sites.

It’s interesting to compare this list to their previous one in 2004 — Cream of the crop: 100 most useful websites.

They rightly point out (taking the UK-view, as a British newspaper):

“In 2004, the internet was a different place: there was, for example, no YouTube, and most Britons online didn’t have broadband. That’s changed dramatically: now, more than 75% of users have broadband, and the arrival of Web 2.0 has brought sites where the interaction is as fast as if it were on your machine.”

Crazy Egg: Site analytics with added heat (and eggy crazyness)

The great advantage of online marketing is the amount of info you can gather about your target audience — and then use to improve the effectiveness of your site.

Google Analytics is a brilliant free tool for this. And another is Crazy Egg. Crazy Egg’s big selling point — apart from being called Crazy Egg obviously — is its “heatmaps” feature that allows you to see which links your visitors click on your Web pages, and which ones they pass over.

You need to pay to take advantage of all their features for your whole site, and you don’t learn anything you can’t learn through other analytics programs, but it looks cool…

Top Google Extensions that every blogger must have

I do always loves Google products, Google chrome tops in the list. Extensions are the applications which can be installed to the browser. These are the small small scripts which are written by Google Chrome developers and other programmers. Chrome Extensions enrich the browsing environment and saves lot of time. Since I started Content writing and blogging I used some of useful great extensions on Google chrome to make my work easy and best. These extensions not only saved my time these also helped me to being update and made my some tasks risk free.

1. Web Rank SEO

Web Rank SEO is one of the blogger’s daily need Extension. As Name Suggests it gives the Ranking details of a particular site in web. The Ranking’s Include Alexa, Compete, Quantcast etc.. Rankings.

Number of pages indexed by Search engines.

Backlinks of a site on basis of Google,Bing and Alexa.

This contains a socio meter and a website security information also.

2. Feed Reader

A simple and pretty way of keeping track of your latest RSS and Atom feeds. The best RSS Feed Reader extension for Chrome. Inspired by Firefox’s Live Bookmarks.

This extension helps to read your favorite blogs and to comment on those blogs first!

3. Screenshot Capture

If your running some tutorial based blog means you surely aware or need of this extension.There are many extensions are there to capture your screen,but I found this better.This also enables you to edit,crop and annoy the image after capturing.

4. Google URL Shortner

If you are using Some affiliate program on your blog then it is a very helpful to you.Some people don’t believe the products which are affiliated or promoted.So if you shorten the links then its bit hard to find which links are affiliate or promoted.This is also helpful when sharing some links through Twitter.

5. AdBlock

This is one of the most popular Chrome plugin which developed by Michael and Katie. This blocks almost all ads from AdSense, YouTube and other ad networks. If your tired with ads then you can use it for free.If you’re a AdSense publisher then its is must for you because it avoids accident click on your own ads.

6. Free Stock Photo Search

Every blogger wants free stock photos for their blog posts.Searching for stock photos is made easy with this extension.This extension have a updating list of free stock photo delivering sites.These helps to find free photos.

7. No_Follow tag Checker

Have you ever thought how to find out No_follow tag Blogs? This is a very helpful in the time of link building and Commenting on blogs in the purpose of back linking.this tools simply runs behind the screen and indicates the links on that page which are used No_Follow tag.

8. Pocket

Pocket is a tool which helps to save and read your favorite blog pages later. You can read them in offline also. Simply a click will save the page with no ads and other pages.It gives a clean, widget free page of your favorite blogs.

How to make Search Engines to index your New blog

Search Engines are the best inventions in this virtual world of internet. Each and everyday more than billions of people are using them to find whatever they want. Search Engines are the bridge between site owners(bloggers) and Readers (Viewers). If there were no search engines then users must used to type your site URL and then only they can land to your page. But search Engines made all these tasks easy by Indexing all content from Internet and then helping searchers to find accurate information or service.

How Search Engines work ?

Whenever a term or word searched in Search Engine,search engine scans its whole index to find some content which is relative to the given terms and keywords. If it found something relative to the searched term in its index then all matched results will be sorted and shown according to the keyword density and Page Rank.

What is meant by Indexing of a blog ? Why It is So Important ?

Blog Indexing is nothing but ‘Making search engines to keep your blog pages in their Index’. As I already said while showing search results, search engines looks its own index only. If your blog page is not indexed means your blog post will not appear in the search results and you will not get a good exposure. So its very important to get your blog Indexed.

How to ensure that whether my blog is indexed or not ?

You know whether your blog is indexed or not go to search Engine first and then search like this site:yourwebsite.com 

Replace Domain with your website name like site:bloggingpeople.com or site:abc.BlogSpot.com.If you found at least 1 result also,then it means that your site is indexed by that search engine.

If you find no results or only few results then here are tips to get index all your blog pages quickly and Easily with free of cost.

Create some valuable content before asking for Index of a blog

Don’t force search engines to crawl your empty blog.Do post some posts with some valuable content before asking for Index. Because search engines index blogs to fetch information and data,they don’t came to your blog just for promotion purpose..!

Submit sitemaps to search Engines using webmaster tools

Submitting the sitemaps helps search engine crawlers to index your site quickly and easily. Another advantage of this one is if your blog have any problems (such as robot.txt) while indexing, you will get notified through the webmaster tool. If you do not submit sitemap and do not use webmaster tools, you will never come to know about the crawling errors.

Use ping bots to send update Information

Ping bots are used to send the update information about your blog to all the search Engines. It informs the search engine bots that your blog is updated or changed. Then search engine bots will come to your blog to index the new page.

Add meta tags and meta keyword’s to your blog

Meta tags and Meta keywords are the basic’s of a blog SEO. These helps search engines to know about your blog. Meta tag is nothing but description of your blog in few sentences and the meta keywords are the words or terms which describes your blog niche. These meta keywords plays the very important role in your blog page rank also. According to your keyword density your blog will feature in search results.

Using the proper meta tag and meta keyword is good practice to make search engines to index your site quickly and correctly.

Add your blogs to the Blog directories

Submitting blogs to the directories was one of the essential and important thing in old days. But now most of the blog directories last their value on search engines. There will be more spam in directories which supports link exchange. So submitting your blog to all directories is not a good idea.Choose the directories wisely. Submit your blog to only reputed and good directories.
Good blog directories are usually crawled by search engines regularly. If your link of your blog exist on such sites then search engines will also come to your site to index your content. Some of the best directories I use are Technorati, Digg and alltop.

Comment on Do_follow and popular blogs

Commenting is one of the popular way to increase traffic and backlinks.As usual search engines always crawls the popular sites regularly.If you comment on those sites with your blog URL then you will get easy exposure to the search engines.Try to comment on sites which have do_follow and high traffic.

Share your content on Social Network sites whenever you post

Sharing the posts will not only helps in increasing traffic,it also helps for good SEO.Search engines like Google is capable of reading and social network site content.Another thing is Google always gives more preference to its own social network site Google+.Google always crawls Google+ for new links and content.Sharing content in Google+ is one of the best practice to indexed by Google quickly and regularly.

Submit your URL to the search Engines

This is not so important if you done all the above correctly.But also this is work of 2 minutes.So why to neglect this one.To submit the new URL you don’t need any accounts or anything.You can submit it as a Anonymous.
Submit your URL to Google and Yahoo…

How to backup (download) and restore Blogger Blog

Blogger is one of the top free blogging platform. As it is a free service,it has many limitation. One of the hurting truth of blogging is your blog can be deleted at any time, but it happens only if you don’t follow their TOS. As I know they will not delete blog, if their is no spamming .According to me this is not a limitation or disadvantage of blogger. This is a good policy to keep the blogosphere clean and spam free!

Lets come to point. By any mistake if your blog deleted or you only deleted the blogger account accidently then you will never get your blog content from the blogger team. All your hard work on that blog may get ruined. So it is a good idea to get the whole replica of your blog, i mean get a Backup.

How to Backup,Restore and Delete your blogger blog…?

Go to blogger and then login with your credential,then select the blog which you want backup.

Then at the left side Go to settings and then select other sub option.

Then at the top of the page you will get option like Export,Import and Delete option.

Here is all the option you want…

Use Export option to Get backup file of your blogger blog, which contains posts and pages. It doesn’t contains the Template of your blog. You will get a XML file of your blog to your local drive. You can use this file to restore your deleted or lost blog.

Use import option to Restore the blog using XML file.XML file which you downloaded through Export method.

Use delete blog option,in case if you want to delete your blog. But this action will not get executed suddenly. Blogger gives you a 6 months of time to decide whether you really want to delete or not… In this 6 months of period you can undelete the blog and continue blogging.

What is Blogging ? How to start a Blog or Website ?

Blogging is nothing but Expressing yourself or teaching in the form of letters, photos and Videos. The “Blog” is nothing but the place where you blogging. common blogs, photo blogs and video blogs are the formats of blogging. This is also similar to social networkingbut here your words matters most and all readers of your blog are interested in your thoughts and topics.
  • Personal Blogs – Its just your personal dairy which you are willing to show others.You update this blog with your daily activities, your interests, opinions, photos etc..We can find many celebrities, politicians and common people’s life stories in their blogs.
  • Brand and Company Related Blogs – These blogs are representative of their brands and companies in internet.These blogs will updated by the social manager or advertising department of that company.These blogs will focus on their products and New features. They collect the opinions from their users and manages almost all actions of company.
  • General Topic Blogs – This is the most famous and large sector of blogging. You can use these blogs to share whatever you know. These blogs are used to share the topics like News, Fashion, Technology, Gadgets, Cooking, How-to’s, Trading, Humor, Culture,Jobs, Marriage, Motherhood, Education, computers, Agriculture, Travelling, Tourism, jokes, poems, stories, Music, Movies, sports….and etc. etc. etc…..Choose any topic or niche which you are fascinated and start blogging. These whole thing left to your thinking and ability.

    What is the major difference between Blog and Website ?

    Before starting a Blog we should know what is the difference between Blog and Website.The main difference between these two is websites are not going to update periodically or daily and Blogs will update the content periodically or daily. Most of the active blogs update daily or thrice in a week.

    How start a New own Free Blog ?

    After understanding what is blog, If you are interested in starting your own blog with free of cost then i will tell you how to start it and how to manage it. The thing is you don’t need to pay for a blog actually, but if you manage it perfectly then you can earn money from your very own blog..! There are many platforms to start a Free Blog. Among them Word press and Blogger is popular because of their user friendliness and Easy to use options. If you are new to blogging then i suggest you to choose blogger platform. As it is a Google product you can simply sign into Blogger.com and start blogging. Once you get familiar with the blogging then you can continue with blogger or word press. Blogger provides you a HTML template and Word press provides Php Template. Until either you get some knowledge  about all these things don’t worry about Template design and customization.Once you have sufficient posts or content in your blog then you can customize your template to look attractively.

    Steps to Create a Simple Blog in 2 minutes with Blogger.com

    Go to Blogger.com.

Sign in with your Gmail id. If you don’t have create it or signup in Blogger only.
In the left side click on New Blog Icon.
Choose your Blog Title ( that is name of a blog ).
Choose the URL of your blog. It should be unique, don’t add numbers in it.
Choose a template whichever you like. Done! Your blog is Created.

After creating blog once look over at all the options and features. Blogger have a really simple navigation, though you can understand everything easily. After that Go to New post and then write anything you want and then publish it!

Blogger Template Customization – Things to know about

Blogger.com itself provides 20+ default templates. But most of the blogger’s will switch from those templates to custom templates very soon after starting blog. Even I have wasted ( not actually, I have learnt many things) much time in doing template customization. Template will surely impact on the blog viewers and readers. Most of the blog readers those who came from Google search will not read your all content,they will just scan your blog. If your blog template is impressive and responding then they may get interest in your blog and surf for other contents in your blog.

No doubt,template will play a main role in your blog bounce rate and even in SEO (Search Engine Optimization). If your blog has great and unique content but has a very poor template means it may get good SEO but surely it will decreases the number of readers. Blog template should attract the readers of blog and they should enjoy the navigation of your blog.

What we meant by Template Customization?

Basically Template Customization means making your blog look unique and different from others blog. We can find hundreds of blog on same niche. So it is very important to make your blog stand unique. Basic Customization includes Changing the color and size of background,header,post title,fonts and adding widgets etc… These are all done by Blogger Template Customize option and these are all require no programming knowledge. But the real Customization starts when you alter the source code of the Blog or HTML file. The real customization experience starts from there. Blogger current templates are developed using HTML and CSS programming languages.Unlike Word press Blogger will allow you to edit the source code of the template.We can develop or else alter the any template easily with these programming skills.The main theme of customization is to adding new features and altering the template layout to make viewers enjoy the posts.

Is that possible to customize the template without programming knowledge ?

Yes, you can do most of the editing with zero web designing knowledge.This is possible with the help of blogger template designing tutorial Blogs. They will teach each and every steps to do the blogger customization.But these customization will likely Blind customization skills.But no need to worry, after several time of editing you will come to know about these languages.I have advice of three blogs which really helps you to do it.

1. Blogger Buster – This blog is managed by Amanda Kennedy (Web designer).This is one of the best blogger template designing tutorial blog. Where she explains each and every steps of customization from starting.Another good thing about her is she responds to most of the queries and comments. If you want to custom your template from Beginning then this is the best tutorial for you.

2. My Blogger Tricks and Blogger Stop – These two are my loved blogs for blogger widgets. MybloggerTricks is managed by Mohammad Mustafa Ahmedzai and BloggerStop is managed by Divya Sai. These two blogs are constantly developing the unique and awesome widgets for the Blogger Blogs and their way of explaining is also a pretty cool.You may find hundreds of other blogs which provides blogger widgets but most of them are Copied from some other blogs.I truly hate those bloggers. Another thing about BloggerStop blog is they provide the content thieves list really that’s a cool idea!

There are many other blogs also there but I followed these blogs in my starting days of blogging so I listed them here.It doesn’t mean that except these blogs all are copied content blogs..! I hope these blogs will surely help you to do template customization.If you want any extra code or customs then simply Google it!

What are the disadvantages of Ready made blogs (downloaded) ?

Many of the Bloggers use downloaded or Ready made templates,One of the main disadvantage of those templates is you can’t customize them as you want and also changing every widget links,Social profile links is not a easy task and also most of those templates contains the broken links.It may effect your site in search engine results.Another thing is you have to give them a back link for from your blog.If you download any popular than blog theme than you may not feel the uniqueness.The images and java scripts are another problem in those templates.They may slow down your site loading time. We must take care of the SEO features also.If you try to customize these templates using any blog tutorial means most of the time you will never get the exact codes in your template.

Why I Suggest you the Minima Template to use for your Blog ?

Minima Template is Designed by Douglas Bowman for Blogger.com.When Blogger was re-designed and added many new features at that time they removed this template from their showcase.In Internet Most blogger tutorials are made for template code of Minima.If you are using Minima template than you can easily find all the code’s which are required to edit the template.Here is the Minima template download (Download Minima Template) and start to customize best of luck…
Blessings…