Writing for the Web involves learning how people search online

Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site. That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information. Finding the right keywords — and how Read More

“Try our new improved haggis”

Growing up in Scotland, I consumed the “great chieftain o’ the puddin’ race” — otherwise known as haggis — at least once a year on Burns Night and, honestly, it’s great mashed up with potatoes and turnips. Strangely though, not everyone agrees with me, and it can be tough to sell haggis sceptics on the delights of assorted sheeps’ innards boiled in the same animal’s bladder. Anstruther Fish Bar — Scotland’s best fish and chip shop (and Tom Hanks’s favourite no less) — makes a valient effort, however. Last time I was there, I noticed this sign… Ignoring any questionable ingredients, they go straight Read More

The most useful websites on the Internet

The Guardian has published a list of their most useful websites of 2006 — The new 100 most useful sites. It’s interesting to compare this list to their previous one in 2004 — Cream of the crop: 100 most useful websites. They rightly point out (taking the UK-view, as a British newspaper): “In 2004, the internet was a different place: there was, for example, no YouTube, and most Britons online didn’t have broadband. That’s changed dramatically: now, more than 75% of users have broadband, and the arrival of Web 2.0 has brought sites where the interaction is as fast as if it Read More

Crazy Egg: Site analytics with added heat (and eggy crazyness)

The great advantage of online marketing is the amount of info you can gather about your target audience — and then use to improve the effectiveness of your site. Google Analytics is a brilliant free tool for this. And another is Crazy Egg. Crazy Egg’s big selling point — apart from being called Crazy Egg obviously — is its “heatmaps” feature that allows you to see which links your visitors click on your Web pages, and which ones they pass over. You need to pay to take advantage of all their features for your whole site, and you don’t learn anything you can’t Read More

Top Google Extensions that every blogger must have

I do always loves Google products, Google chrome tops in the list. Extensions are the applications which can be installed to the browser. These are the small small scripts which are written by Google Chrome developers and other programmers. Chrome Extensions enrich the browsing environment and saves lot of time. Since I started Content writing and blogging I used some of useful great extensions on Google chrome to make my work easy and best. These extensions not only saved my time these also helped me to being update and made my some tasks risk free. 1. Web Rank SEO Web Read More

How to make Search Engines to index your New blog

Search Engines are the best inventions in this virtual world of internet. Each and everyday more than billions of people are using them to find whatever they want. Search Engines are the bridge between site owners(bloggers) and Readers (Viewers). If there were no search engines then users must used to type your site URL and then only they can land to your page. But search Engines made all these tasks easy by Indexing all content from Internet and then helping searchers to find accurate information or service. How Search Engines work ? Whenever a term or word searched in Search Read More

How to backup (download) and restore Blogger Blog

Blogger is one of the top free blogging platform. As it is a free service,it has many limitation. One of the hurting truth of blogging is your blog can be deleted at any time, but it happens only if you don’t follow their TOS. As I know they will not delete blog, if their is no spamming .According to me this is not a limitation or disadvantage of blogger. This is a good policy to keep the blogosphere clean and spam free! Lets come to point. By any mistake if your blog deleted or you only deleted the blogger account Read More

What is Blogging ? How to start a Blog or Website ?

Blogging is nothing but Expressing yourself or teaching in the form of letters, photos and Videos. The “Blog” is nothing but the place where you blogging. common blogs, photo blogs and video blogs are the formats of blogging. This is also similar to social networkingbut here your words matters most and all readers of your blog are interested in your thoughts and topics. Personal Blogs – Its just your personal dairy which you are willing to show others.You update this blog with your daily activities, your interests, opinions, photos etc..We can find many celebrities, politicians and common people’s life stories in their blogs. Brand and Read More

Blogger Template Customization – Things to know about

Blogger.com itself provides 20+ default templates. But most of the blogger’s will switch from those templates to custom templates very soon after starting blog. Even I have wasted ( not actually, I have learnt many things) much time in doing template customization. Template will surely impact on the blog viewers and readers. Most of the blog readers those who came from Google search will not read your all content,they will just scan your blog. If your blog template is impressive and responding then they may get interest in your blog and surf for other contents in your blog. No doubt,template Read More