Start a website for your “bricks and mortar” business

I’m over in Scotland right now — Edinburgh to be exact (back to Vancouver on the 27th) — and it’s clear that Internet usage in the UK is on the up, mainly down to the spread of broadband over the last year or so. There are various stats that have been released showing huge Internet usage growth in the UK, but even just from driving around the city I can see the signs — literally. Compared to my last visit a year ago there are far more URLs on the storefronts of small retailers. No matter where in the world your “bricks and mortar” business is, having even a small Web presence with a memorable URL allows passing traffic to take a note of it and check it out later.