Ok, the Web’s a convenient and limitless resource and, used effectively, a great communications and business tool. And we’re all wired up to the eyeballs these days. But rearrange the letters in “wired” and you get “weird,” which nicely sums up a lot of the rest of the Internet. And there’s no better, or funnier, representation of this than “Real Life Versus the Internet”
There’s a good article on the BBC site — “How to make the web go worldwide” — showing a breakdown of Internet usage worldwide. According to the stats from Internet World Stats, South Korea is the most connected nation with 70% of homes having a high-speed broadband connection. The figure for Africa, on the other hand, is just 0.1%, leaving experts worried that the continent is being left far behind in terms of global Internet expansion. There are some good links to other articles in the sidebar of this story.
Writing for the Web is different from print and other mediums because, on the Web, people are actively searching for information – possible related to your products or services. And you have the opportunity to direct those people who fall within your target market to your site. That’s why content is still king online — image-heavy and Flash sites do look great as an online brochure, but they won’t draw in extra traffic. So that’s why your website should include keyword-rich copy, i.e., copy containing keywords used by your target audience to search for information. Finding the right keywords — and how Read More